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About us

ABOUT US

Shaping the future of fashion

In a world of fast fashion,
we are committed to sustainability
and ethical practices.


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Explore Our Collections

Our clothing brand offers unique and stylish designs for men and women. From casual wear to formal attire, we have something for everyone. Our high-quality materials and attention to detail ensure that you will look and feel your best in our clothing.

"Start with the customer – find out what they want and give it to them." - Iris Joe, CFO


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Transforming fashion is within reach.
We’re making it happen.

Meet our designers

Passionate individuals shaping our brand

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the clothing designs, marketing, and customer experience strategies.

Mich Stark

Chief Marketing Officer

Mich loves taking on challenges. With his multi-year experience as Chief Operating Officer in the fashion industry, Mich has helped our brand to get where it is today. Mich is among the best minds in the business.

Aline Turner

Creative Director

Aline is one of the iconic people in life who can say they love what they do. She leads our team of in-house designers and ensures that our clothing is both stylish and comfortable.

Iris Joe

Chief Operations Officer

Iris, with her international experience, helps us stay on top of the latest fashion trends and ensures that our designs are both fashionable and functional. She is dedicated to driving success and bringing our brand to the next level.